Japanese MightyBoy brochure
This official Suzuki sales brochure was published in 1983 for the first series MightyBoy in Japan. It details the range of features and options available.
The bright colours, patterns and geometric shapes makes this MightyBoy brochure unmistakeably 1980s.
Through their advertising, Suzuki pitched the MightyBoy as a the motoring equivalent of a backpack - a way to carry life's essentials with you.
Roughly translated, the brochure describes the 'mighty deck' is a 'free space where you can have fun expectations' - referring to the utility of the ute's cargo area, which was practical for carrying a range of items for business, sport or leisure. This design was unlike any other kei car of its time.
The unique styling and individuality of the MightyBoy were key selling points.
This this brochure targeted the youth market, particularly those seeking a more adventurous, outdoor lifestyle.